SharePoint 2013 analytics has been improved a lot compared
to SharePoint previous versions. MS people designed analytics to improve the
search and result relevance. All the things like views, social tags, and clicks
will be used in the SharePoint 2013 analytics searching capabilities.
Usage Reports: SharePoint 2013 generates the usage reports
via excel. This will show the data of hits and unique users of the site.
We have option to view the data of Site, Site Collection scope including each
page and document library. We can access the data for the site and site
collection by navigating to Site Settings page.
We have two links “Popularity Trends” and “Popularity and
Search Reports” in the site settings. By Clicking on the links we can the usage reports as shown in the images below.
Most Popular Items: With Reports analytics also provides us
to integrate with search results. For each page we have popularity trends on the ribbon, Share & Track section as shown in the image below.
We can see most popular items for library by checking the Most Popular Items button on the ribbon as shown below.
By
clicking on the button we can find the items that most viewed, Most Viewed by
Unique Users, Most recommended clicks.
We can filter the results by using Search Driven Content
section, Popular items web part to get the popular item in a page.
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